During the pandemic, consumer shopping habits shifted away from small businesses. To rekindle support for these businesses in a post-pandemic world, my studio facilitated a collaboration between Pinterest and American Express, launching a virtual pop-up tailored to emerging post-pandemic needs. This pop-up spotlighted categories like travel accessories, fashion, and beauty products and allowed customers to purchase directly through a curated Pinterest shop.
My studio designed and ship over 100 assets within a two-week production sprint. This required designing a modular system that was flexible, but still aligned with the core of Shop Small and AMEX’s brand principles.
We focused on two core sets of assets: One that focused on the store and one that focused on the owner. Humanizing small business owners in a time of downward shopping trends was an effective way to promote foot traffic and support of these location.
Results
50% increase
in Pinterest searches for “how to support small businesses” as shoppers became conscious of the impact of the pandemic on small retailers.
29% increase YOY
in business revenues reported by Shop Small merchants from 2021-2022.
