Jordy, thank you for carving out the time to view selected samples of my work.
THE TLDR
I'm an award-winning creative leader with 10+ years directing design, video, motion, and campaign work across consumer and brand marketing. I lead teams of designers and motion artists, turning strategy into visual storytelling that speaks with audiences and drives action.
Today I run global brand video and motion at Smartsheet (Fortune 500 SaaS), leading a team across US, EMEA, and APJ. Through my studio, I've led consumer social and performance campaigns for AMEX Shop Small, Disney, Chipotle, and Marriott Bonvoy, carrying the work from social to conversion. Across everything I do, I build the systems, partnerships, and pipelines that produce brand, product, and educational video at scale without losing the creative edge.
Tenets I operate by
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The customer is our north star.
Cliche? Yes. Apt? Absolutely. Meet the customer where they are. Address their concerns and serve it up in the most creative way that drives action.
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Make it ownable. Always.
If you remove the logo: do the language and visuals still carry the brand recognizably? Build creative that influences at-a-glance, within the span of a scroll.
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Develop my team into owners.
Challenge my team to get uncomfortable and develop their POV. Make them owners, because owners punch above their weight.
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Recognition and advocacy.
Mentorship and coaching are just the start. My team does its best when wins are recognized, stumbles become learning, and I go to bat for them in the rooms they’re not in.
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Build systems for scale and speed.
"Cost. Speed. Quality. Pick two." is the accepted wisdom. It only holds when an organization lacks the systems and processes to scale with demand.
WHAT YOU’LL SEE
Integrity, creativity, and empathy shape the way we work. These aren't just words—they’re the foundation of everything we build. We believe in doing great work, building real relationships, and making it easy for you to get the results you’re looking for.
Project Selection
AMEX + Pinterest
American Express and Pinterest launched the first digital Shop Small Pinterest Shop to raise awareness and support independent businesses selling online.
Role: Design manager,
designer
+50%
Pinterest searches for "how to support small businesses" as shoppers rallied around small retail during
the pandemic
+29%
Shop Small merchant revenue, year over year (2021-2022)
Mural motion system
American Express and Pinterest launched the first digital Shop Small Pinterest Shop to raise awareness and support independent businesses selling online.
Role: Design manager,
designer
LET’S GET STARTED