The Smartsheet brand works as a living system. Logo, color, type, illustration, and photography are separate components, but each inherits the same core principles, so work made by different hands in different markets still reads as one brand. The system carries real constraints: type is checked for contrast, color is governed centrally so one change propagates everywhere, and the logomark behaves differently in the app than in marketing. That shared source of truth is the point. It lets contributors move fast without drifting off-brand.