Project Mangers Anonymous

Co-Director | Cinematographer

This comedic commercial series for Smartsheet follows burned-out Project Managers sharing their stories at a PM support group. The campaign taps into a real crisis: according to a 2025 LinkedIn study, PMs experience the highest burnout rate of any profession at 50%. By using empathy and humor to spotlight these genuine pain points, we position Smartsheet as the voice of reason in the chaos while driving engagement through relatable, human storytelling.