The tenets I operate by:
The customer is the north star.
Meet the customer where they are. Address their concerns and serve it up in the most creative way that drives action.
Build systems for scale and speed.
"Cost. Speed. Quality. Pick two." is the accepted wisdom. It only holds when an organization lacks the systems and processes to scale with demand.
Make it ownable. Always.
Build creative that influences without the logo. Remove the wordmark: do the language and visuals still carry the brand recognizably?
Develop my team into owners.
Challenge my team to get uncomfortable and develop their POV. Make them owners, because owners punch above their weight.
Recognition and advocacy.
Mentorship and coaching are just the start. My team does its best when wins are recognized, stumbles become learning, and I go to bat for them in the rooms they’re not in.