I directed and edited all video production for Smartsheet's Uncharted campaign — a prestige brand partnership with the McLaren Formula 1 Team built around how one of the world's most data-driven racing organizations uses Smartsheet to operate at speed.
McLaren Formula 1: Uncharted
ROLE
Creative Director
Film Director
Editor
Motion Design
The centerpiece is a documentary-style hero film featuring McLaren's Director of Machining and Additive Manufacturing, shot on location and designed to move a business audience the way good storytelling moves any audience: by making the stakes feel real. Supporting the hero film, I also directed a suite of product-integrated chapters spanning work planning, resource management, collaboration, and integration — each grounded in the McLaren story and built to perform across paid and owned channels.
Behind the Scenes
