I directed video and photography production for Smartsheet's Uncharted campaign — a prestige brand partnership with the McLaren Formula 1 Team built around how one of the world's most data-driven racing organizations uses Smartsheet to operate at speed.
McLaren Formula 1: Uncharted
ROLE
Creative Director
Film Director
Editor
Motion Design
The centerpiece of this campaign was a documentary-style hero film featuring McLaren's Director of Machining and Additive Manufacturing, shot on location and designed to move a business audience the way good storytelling moves any audience: by making the stakes feel real. Supporting the hero film, I directed a suite of product-integrated videos spanning work planning, resource management, collaboration, and integration — each grounded in the McLaren story and optimized to perform across paid and owned channels.
Behind the Scenes
